Festa di San Savino

How do you tell the story of a centuries-old tradition through a contemporary lens?

This project stems from taking part in the national competition for the visual identity of the feast of San Savino, Ivrea’s patron saint. Its goal is to transform the deep bond between the territory, the horses, and its history into a poster that can surprise, move, and offer a new interpretation of a celebration deeply rooted in collective memory.

This poster translates Ivrea’s centuries-old equestrian identity into a contemporary visual system. Merging its Roman origins with its medieval festive roots, the design features powerful horses at the center, the city’s iconic four towers at the base, and star motifs symbolizing the sacred. Every detail, from the tactile textures to the rigorous typography, celebrates the enduring bond between the city and its patron saint.