Aperì

Aperì is a brand identity project promoted by the Lazio Region for the first platform dedicated to the aperitivo.

Born from the observation of a gap in the digital landscape, the project connects users and venues through an experience centered on quality, people, and the value of gathering, moving beyond the logic of discounts and simple reservations. The visual identity translates these principles into a contemporary language built around the concept of the "attimo" (the fleeting moment): a symbol representing the instant of connection, openness to new experiences, and the bond between those who create an experience and those who choose it. The result is a cohesive branding system designed to shape a platform capable of transforming a daily ritual into an experience to be lived and shared.